Herbal toothpaste craze: A marketing triumph or a public health concern

TL;DR

Many people use herbal toothpaste believing it is chemical-free and safe, but few know its risks or the benefits of fluoride, suggesting a need for better education.

Contribution

Highlights consumer misconceptions about herbal toothpastes and the need for public health education and improved labeling.

Findings

68% of respondents use herbal toothpaste, largely influenced by TV ads.

Only 18% are aware of risks like enamel wear, and fluoride awareness is low.

72% would prefer dental practitioner advice, showing openness to professional guidance.

Abstract

Despite the growing popularity of herbal toothpastes, there is limited awareness among consumers regarding their actual composition,
potential risks or the importance of fluoride in caries prevention. This cross-sectional survey among 300 respondents of rural centres
of a medical college found that 68% used herbal toothpaste with major influence through television adverts. Although 72% were convinced
that herbal toothpastes are free from chemicals, only 18% knew of hazards like enamel wear and awareness of fluoride was comparatively
low. Most participants complained of dental problems without attributing them to toothpaste use, although 83% indicated a willingness
to revisit their decision after receiving information and 72% would like to be advised by dental practitioners. Consumers are open to
professional advice, highlighting an urgent need for public health education and stricter labeling.