# Herbal toothpaste craze: A marketing triumph or a public health concern

## TL;DR

Many people use herbal toothpaste believing it is chemical-free and safe, but few know its risks or the benefits of fluoride, suggesting a need for better education.

## Contribution

Highlights consumer misconceptions about herbal toothpastes and the need for public health education and improved labeling.

## Key findings

- 68% of respondents use herbal toothpaste, largely influenced by TV ads.
- Only 18% are aware of risks like enamel wear, and fluoride awareness is low.
- 72% would prefer dental practitioner advice, showing openness to professional guidance.

## Abstract

Despite the growing popularity of herbal toothpastes, there is limited awareness among consumers regarding their actual composition,
potential risks or the importance of fluoride in caries prevention. This cross-sectional survey among 300 respondents of rural centres
of a medical college found that 68% used herbal toothpaste with major influence through television adverts. Although 72% were convinced
that herbal toothpastes are free from chemicals, only 18% knew of hazards like enamel wear and awareness of fluoride was comparatively
low. Most participants complained of dental problems without attributing them to toothpaste use, although 83% indicated a willingness
to revisit their decision after receiving information and 72% would like to be advised by dental practitioners. Consumers are open to
professional advice, highlighting an urgent need for public health education and stricter labeling.