Does Male Skin Care Content on Instagram Neglect Skin Cancer Prevention?
Alexa Carboni, Olnita Martini, Jessica Kirk, Nathaniel A Marroquin, Corinne Ricci, Melissa Cheng, Mindy D Szeto, Kayd J Pulsipher, Robert P Dellavalle
TL;DR
This study finds that male skin care content on Instagram rarely includes information about skin cancer prevention.
Contribution
The paper highlights a gap in skin cancer prevention messaging within male-targeted skin care content on social media.
Findings
Male skin care content on Instagram lacks skin cancer prevention information.
There is a noticeable absence of educational posts about skin cancer for men on the platform.
Abstract
This research letter assesses male skin care content on social media in order to bring to light the lack of content regarding skin cancer prevention posted on Instagram for male audiences.
Genes, proteins, chemicals, diseases, species, mutations and cell lines named across the full text — each resolved to its canonical identifier and authoritative record.
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Taxonomy
TopicsMedia, Gender, and Advertising · Media Studies and Communication · Media Influence and Health