# Does Male Skin Care Content on Instagram Neglect Skin Cancer Prevention?

## TL;DR

This study finds that male skin care content on Instagram rarely includes information about skin cancer prevention.

## Contribution

The paper highlights a gap in skin cancer prevention messaging within male-targeted skin care content on social media.

## Key findings

- Male skin care content on Instagram lacks skin cancer prevention information.
- There is a noticeable absence of educational posts about skin cancer for men on the platform.

## Abstract

This research letter assesses male skin care content on social media in order to bring to light the lack of content regarding skin cancer prevention posted on Instagram for male audiences.