Modeling Rumors: The No Plane Pentagon French Hoax Case
Serge Galam

TL;DR
This paper presents a reaction-diffusion model explaining how rumors, like the French disbelief in the Pentagon plane crash, can rapidly spread or die out based on initial support and social paradigms.
Contribution
It introduces a novel model of minority opinion spreading that accounts for rapid rumor invasion and social polarization in democratic debates.
Findings
Rumors spread if initial support exceeds a low threshold.
Support aligned with social paradigms leads to rapid rumor invasion.
The model explains quick polarization and reversal of opinions.
Abstract
The recent astonishing wide adhesion of french people to the rumor claiming `No plane did crash on the Pentagon on September the 11", is given a generic explanation in terms of a model of minority opinion spreading. Using a majority rule reaction-diffusion dynamics, a rumor is shown to invade for sure a social group provided it fulfills simultaneously two criteria. First it must initiate with a support beyond some critical threshold which however, turns out to be always very low. Then it has to be consistent with some larger collective social paradigm of the group. Othewise it just dies out. Both conditions were satisfied in the french case with the associated book sold at more than 200 000 copies in just a few days. The rumor was stopped by the firm stand of most newspaper editors stating it is nonsense. Such an incredible social dynamics is shown to result naturally from an open and…
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