Social Percolation and the Influence of Mass Media
Ana Proykova, Dietrich Stauffer
TL;DR
This paper investigates how mass media influence the percolation phase transition in a marketing model, demonstrating that media can significantly alter the spread dynamics of information or behaviors.
Contribution
It introduces a modified percolation model incorporating mass media effects, revealing how media can shift the critical point of phase transition in social networks.
Findings
Mass media can delay or accelerate percolation thresholds.
Media influence alters the size and speed of information spread.
Percolation behavior is sensitive to media intensity.
Abstract
Mass media shift the percolative phase transition observed in the marketing model of Solomon and Weisbuch.
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