# 3D dynamic fashion design development using digital technology and its potential in online platforms

## TL;DR

This paper explores the use of 3D virtual simulation systems to create dynamic fashion designs that can be showcased and customized on online platforms.

## Contribution

The study introduces a collaborative design process using CLO3D and Aftereffects to develop 3D dynamic fashion garments and evaluates their potential in digital fashion platforms.

## Key findings

- 3D virtual simulation systems can change fashion design processes and enable co-design and customization.
- Professional designers and digital experts see potential for 3D garments in fashion and gaming industries.
- The study highlights implications for sustainability, interactivity, and digital technology in future fashion design.

## Abstract

The purpose of this study is to develop 3D dynamic fashion garments with changeable styles, colors and textile patterns, especially using a 3D virtual simulation system, and to examine their potential possibilities in online fashion platforms. For designing and developing 3D dynamic fashion garments, CLO3D and Aftereffects were used with a design collaboration between a fashion designer and a motion graphic artist group. Ten samples of a ready-to-wear collection were developed to visualize aesthetic and technological explorations of 3D dynamic fashion garments, composed of short videos. This study also evaluated the potential of 3D dynamic fashion garments along with 3D virtual simulation systems through focus group interview with professional fashion designers and digital experts, which indicated social and industrial possibilities toward them. This survey showed a list of findings in terms of current status of 3D virtual simulation systems and their impact on companies, discourses on the uncanny valley surrounding avatars, changes in fashion design process derived from 3D virtual simulation systems, co-design and customization in online platforms, and future prospects of 3D virtual garments in the fashion and gaming industries. Finally, this study led to discussions on future possible digital fashion design with several implications, based on design criteria, including digital technology, dynamic range, wearability, expressivity, interactivity, sustainability, and context.

The online version contains supplementary material available at 10.1186/s40691-021-00286-1.