Has the establishment of national parks improved nature-based tourism experiences? Evidence from social media data
Yi Li, Yitong Yang
TL;DR
This study uses social media data to assess how national parks, like the Giant Panda National Park, have influenced nature-based tourism experiences.
Contribution
The study introduces a supply–support–demand framework and uses social media data to evaluate subjective tourism experiences in national parks.
Findings
Tactile and visual impressions are key in shaping visitors' experiences in national parks.
Olfactory, gustatory, and auditory perceptions support visual and tactile impressions in shaping experiences.
National parks improve tourism experiences, but effects vary regionally and with policy intensity.
Abstract
National parks are vital institutions for conserving biodiversity and preserving biocultural heritage that safeguard exceptional natural resources and sustain key cultural ecosystem services (CESs), such as aesthetic appreciation, nature-based recreation, and environmental education. However, the essentially subjective and intangible characteristics of CESs are obstacles to effectively collecting data and measuring their diverse values. This study developed a supply–support–demand framework for analyzing nature-based tourism in national parks, using Giant Panda National Park, one of China’s earliest national parks, as the case study site for the years 2009–2023. To investigate the impact of national park establishment, we employed a difference-in-differences (DID) approach to assess its effects on counties within national parks. We found that tactile and visual impressions play a key…
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Taxonomy
TopicsDiverse Aspects of Tourism Research · Land Use and Ecosystem Services · Animal and Plant Science Education