Providing choice enhances reading motivation
Amrita Bains, Carina Spaulding, Jessie Ricketts, Saloni Krishnan
TL;DR
Giving people a choice of reading material increases their motivation and enjoyment, which could improve literacy programs.
Contribution
This study experimentally demonstrates that providing choice enhances reading motivation and enjoyment.
Findings
Participants showed increased reading enjoyment when given a choice of books.
Participants were willing to pay more for books when they had a choice.
Abstract
Multiple literacy programmes embed a choice of reading material into their programmes, as this is believed to enhance motivation for reading. Yet, this practice has not been experimentally evaluated. Is choice effective at boosting reading motivation? Is the nature of choice provided important? Using a new experimental paradigm to tap reading motivation, we assessed whether reading enjoyment and willingness to pay for books were influenced by having: (a) a choice of book; or (b) a choice of book genre. Having choice increased both reading enjoyment and the amount participants were willing to pay for books. Our results show that choice boosts enjoyment for reading. This has implications for the design of literacy programmes, indicating that incorporating choice in such programmes is beneficial.
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Taxonomy
TopicsEconomic and Environmental Valuation · Experimental Behavioral Economics Studies · Taxation and Compliance Studies