Building bridges to emotion: Developing a standardized film-based emotion elicitation tool for Iranian culture
Milad Yousefi, Jamal Amani Rad

TL;DR
This study created and validated a film-based tool to elicit emotions in Iranian culture, showing it effectively triggers specific emotional responses.
Contribution
The study introduces a culturally tailored emotion elicitation tool for Iran, validated through arousal and valence dimensions.
Findings
Fear-inducing clips generated the highest arousal levels compared to neutral clips.
Positive emotions like happiness and tenderness were associated with higher pleasantness scores.
Women showed higher emotional arousal than men in response to certain emotions.
Abstract
Emotion elicitation through culturally relevant stimuli is crucial for psychological research that seeks to explore affective processes within specific populations. This study aimed to develop and validate a film-based emotion elicitation tool for Iranian culture. A comprehensive database of short video clips was selected to evoke distinct emotional states, including happiness, tenderness, fear, anger, sadness, and disgust, alongside neutral clips as controls. To validate the database, the emotional responses of 300 Iranian participants were assessed using key dimensions of arousal and valence, positive and negative affective states, gender differences, and mixed emotions. The results indicated that all emotional stimuli elicited significantly higher arousal levels compared to neutral clips, with fear-inducing clips generating the highest arousal levels. In terms of valence, positive…
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Taxonomy
TopicsMedia Influence and Health · Emotion and Mood Recognition · Psychological Well-being and Life Satisfaction
