# Applying the theory of planned behavior and the technology acceptance model to patient adherence to medical innovations in interventional radiology

## TL;DR

This paper explores how behavioral theories can help patients and doctors adopt new interventional radiology treatments.

## Contribution

It combines the theory of planned behavior and the technology acceptance model to address adoption barriers in medical innovations.

## Key findings

- Behavioral theories can shape patient health-seeking behaviors for medical innovations.
- TPB and TAM provide a systematic approach to promoting acceptance of new technologies.
- These models can improve patient adherence and healthcare outcomes in interventional radiology.

## Abstract

Interventional radiology has advanced significantly in recent decades, enhancing
quality of life with treatments that are safer and less invasive. Despite these
benefits, public awareness about vascular procedures remains limited, which
affects the adoption of these therapeutic interventions by patients and
physicians alike. Behavioral science theories, such as the theory of planned
behavior (TPB) and the technology acceptance model (TAM), offer a robust
framework to address this gap by shaping patient health-seeking behaviors. The
TPB examines how attitudes, norms, and perceived control influence behavior,
whereas the TAM focuses on technology acceptance based on ease of use and
usefulness. Attitudes reflect opinions, subjective norms indicate social
pressure, and perceived control relates to confidence in performing the
behavior. Applying these models can improve patient acceptance and health care
outcomes. Collectively, these models are instrumental frameworks in medical
innovation, offering a systematic approach to evaluating and promoting the
acceptance of new technologies. As health care continues to evolve, with rapid
technological advancements, this narrative review underscores the potential role
of these models in facilitating the successful integration of medical
innovations, enhancing patient care, and optimizing health care practices.