# Administering the maternal bovine appeasing substance improves fertility in lactating dairy cows

**Authors:** Martin Zinicola, Reinaldo F. Cooke, Francisco Larghi

PMC · DOI: 10.3168/jdsc.2025-0876 · JDS Communications · 2025-12-04

## TL;DR

Applying a stress-reducing substance during artificial insemination in dairy cows significantly improves pregnancy rates and offers a high return on investment.

## Contribution

This study demonstrates that administering mBAS during AI increases pregnancy rates by 12.5 percentage points in lactating dairy cows.

## Key findings

- Pregnancy per AI increased by 12.5 percentage points in mBAS-treated cows compared to controls.
- The return-on-investment for mBAS administration was calculated to be 833%.
- mBAS application was effective in both primiparous and multiparous cows.

## Abstract

Summary: The maternal bovine appeasing substance (mBAS) replicates the composition of the original bovine appeasing pheromone and has been shown to attenuate stress-related behavioral and physiological responses in cattle. Stress near the time of artificial insemination (AI) reduces conception rates, underscoring the need for interventions targeting this critical period. In this experiment, 375 lactating Holstein cows were assigned to an ovulation synchronization + AI protocol when they reached 65 days in milk (DIM). Cows received mBAS (197 cows) or not (control; 178 cows) at the time of AI. The mBAS was applied topically to the nuchal skin area (5 mL) and above the muzzle (5 mL) of each cow. Pregnancy per AI increased by 12.5 percentage points in mBAS treated cows (60.2% compared with 47.7% for mBAS and no treatment-cows, respectively). Results from this experiment are novel and indicate that mBAS is an effective tool to enhance the reproductive performance of dairy cows when applied during critical stress-sensitive periods such as AI. GNRH = gonadotropin-releasing hormone.

Summary: The maternal bovine appeasing substance (mBAS) replicates the composition of the original bovine appeasing pheromone and has been shown to attenuate stress-related behavioral and physiological responses in cattle. Stress near the time of artificial insemination (AI) reduces conception rates, underscoring the need for interventions targeting this critical period. In this experiment, 375 lactating Holstein cows were assigned to an ovulation synchronization + AI protocol when they reached 65 days in milk (DIM). Cows received mBAS (197 cows) or not (control; 178 cows) at the time of AI. The mBAS was applied topically to the nuchal skin area (5 mL) and above the muzzle (5 mL) of each cow. Pregnancy per AI increased by 12.5 percentage points in mBAS treated cows (60.2% compared with 47.7% for mBAS and no treatment-cows, respectively). Results from this experiment are novel and indicate that mBAS is an effective tool to enhance the reproductive performance of dairy cows when applied during critical stress-sensitive periods such as AI. GNRH = gonadotropin-releasing hormone.

•Stress near the time of AI decreases fertility in dairy cows.•mBAS attenuates stress-related responses in cattle.•Administering this substance at AI increased pregnancy by 26% in dairy cows.•This increase in pregnancy may result in a return-on-investment of 833%.

Stress near the time of AI decreases fertility in dairy cows.

mBAS attenuates stress-related responses in cattle.

Administering this substance at AI increased pregnancy by 26% in dairy cows.

This increase in pregnancy may result in a return-on-investment of 833%.

This experiment evaluated the effects of administering the maternal bovine appeasing substance (mBAS) at the time of artificial insemination (AI) on pregnancy per AI (P/AI) of Holstein cows under commercial dairy conditions. A total of 375 lactating Holstein dairy cows (178 primiparous and 197 multiparous cows) from 2 commercial dairy farms were enrolled. All cows were assigned to an ovulation synchronization + AI protocol when they reached 65 DIM. The protocol included 2 mg of estradiol benzoate + intravaginal progesterone-releasing device (DIB) on d −10, followed by 25 mg of dinoprost tromethamine on d −3, followed by 25 mg of dinoprost tromethamine + 1 mg of estradiol cypionate + 400 IU of equine chorionic gonadotropin + DIB removal and tail paint on d −2. On d 0 (24 h after tail paint application), cows with paint removed were classified as in estrus and inseminated. Cows with intact tail paint were considered not to be in estrus, administered 100 µg of GnRH, and inseminated 8 h later. At the time of AI, cows within farm and parity were randomly assigned to receive mBAS (Ferappease, FERA Diagnostics and Biologicals, College Station, TX; n = 197) or no treatment (CON, n = 178). The mBAS (10 mL) was applied topically to the nuchal skin area (5 mL) and above the muzzle (5 mL). Pregnancy status to AI was verified by detecting a viable embryo with transrectal ultrasonography 32 d after AI. Cows assigned to mBAS or CON had similar DIM at the time of AI, milk yield, and incidence of estrus during the synchronization protocol. Administering mBAS increased P/AI by 12.5 percentage points compared with CON cows (60.2% vs. 47.7%). Based on treatment differences in P/AI and an economic value of $200/pregnancy, mBAS administration yielded a return-on-investment of 833%. This calculation assumed mBAS cost of $3.00/cow, a herd of 1,000 cows in which mBAS yielded 125 more pregnancies, resulting in an economic benefit of $25,000 ($25,000/$3,000 = 8.33). The results of this experiment are novel and provide evidence that mBAS is effective in enhancing the reproductive performance of lactating dairy cows when applied during critical stress-sensitive periods such as AI.

## Linked entities

- **Chemicals:** estradiol benzoate (PubChem CID 222757), dinoprost tromethamine (PubChem CID 5282415), estradiol cypionate (PubChem CID 9403), GnRH (PubChem CID 16132914)

## Full-text entities

- **Diseases:** tail (MESH:C562903), AI (MESH:D060437)
- **Chemicals:** luteinizing hormone (MESH:D007986), EB (MESH:C478160), dinoprost tromethamine (MESH:C010714), estradiol benzoate (MESH:C074283), tromethamine (MESH:D014325), fatty acids (MESH:D005227), EC (-), progesterone (MESH:D011374), dinoprost (MESH:D015237), cortisol (MESH:D006854), estradiol cypionate (MESH:C007630), P (MESH:D010758)
- **Species:** Bos taurus (bovine, species) [taxon 9913]

## Full text

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## Figures

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## References

24 references — full list in the complete paper: https://tomesphere.com/paper/PMC12958193/full.md

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Source: https://tomesphere.com/paper/PMC12958193