# AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes

## TL;DR

This study explores how AI-powered CRM platforms improve patient services in healthcare through better affordability, adherence, and access.

## Contribution

It presents early lessons and governance practices from four enterprise implementations of AI-enabled CRM in healthcare.

## Key findings

- AI-enabled CRM platforms can enhance affordability in healthcare programs.
- Governance practices are linked to improved patient adherence and access.
- Program-level outcomes show promise in leveraging AI for patient services.

## Abstract

This research letter summarizes early lessons from 4 enterprise implementations of artificial intelligence–enabled customer relationship management platforms in health care and describes governance practices associated with improvements in affordability, adherence, and access at program level.