# How to promote universities’ research and development into green agricultural products – A tripartite evolutionary game analysis

## TL;DR

This paper uses game theory to explore how governments, universities, and consumers can work together to promote green agricultural product research in China.

## Contribution

The study introduces a tripartite evolutionary game model to analyze the dynamics of green agricultural R&D promotion.

## Key findings

- Strategic interactions among stakeholders can stabilize at (1,1,0) or (1,1,1) under certain conditions.
- Government incentives strongly influence university R&D and consumer choices.
- Long-term sustainability requires combining market incentives with government policies.

## Abstract

Research into green agricultural products significantly enhances the sustainable development of China’s agriculture. These products ensure food safety, meet quality demands, reduce pollution, and advance agricultural green transformation. Utilising evolutionary game theory, this study analyses the interactions among the government, universities, and consumers in the research and development (R&D) on green agricultural products. Results show that under specific conditions, strategic interactions evolve toward stable states: (1,1,0) or (1,1,1). Secondly, critical factors affecting universities’ R&D demonstrate threshold effects. Third, government incentive measures have a significant impact on the R&D willingness of universities and the choices of consumers drives the enthusiasm of universities in making R&D decisions. Policy effectiveness and the outcomes of universities’ R&D subsequently constrain consumer choices. Short-term government incentives are crucial for promoting universities’ green agricultural R&D. Long-term sustainability, however, requires integrating market-driven incentives with government policies to sustain universities’ R&D strategies. This work offers theoretical and practical guidance for governmental policy-making, universities’ R&D strategies, and the upgrading of consumer behaviour. These findings critically support agriculture’s green and sustainable development.