# Core influencing factors of group blood donation in Beijing

## TL;DR

This study identifies leadership prioritization as the key factor influencing successful group blood donation in Beijing, along with social environment impacts.

## Contribution

The study introduces a model for evaluating leadership prioritization and social factors in group blood donation mobilization.

## Key findings

- Leadership prioritization is the most important factor for successful group blood donation (79%).
- Social environment significantly affects group blood donation activities, both positively and negatively.

## Abstract

Group blood donation is a significant component of the urban blood supply. The imperative to enhance the management and utilization of this workforce, to increase the organizational mobilization capabilities of various blood donation entities, and to identify the pivotal factors influencing the successful mobilization of group blood donation efforts, thereby augmenting the total volume of group blood donations across the city, represents a critical research topic.

This article adopts the organizational mobilization model of group blood donation as the entry point. A comprehensive investigation was conducted on the role of leadership prioritization within entities, the competencies of individuals responsible for managing group blood donations, the level of incentives provided to donating employees, and the engagement level of blood donors. This study retrospectively evaluates and ranks the importance of these four indicators across 100 blood donation entities in Beijing.

The study revealed that the importance of leadership prioritization in blood donation (79%) emerged as the primary factor influencing successful group blood donation, followed by the level of incentives provided to blood-donating employees, the engagement level of blood donors, and the competence of the individuals responsible for organizing group blood donations.

Among the four core factors influencing the mobilization of group blood donations, prioritization by entity leadership toward group blood donation activities is identified as the most crucial. The study also found that the broader social environment significantly impacts group blood donation. A favorable social environment facilitates group blood donation activities, whereas adverse conditions, such as severe infectious disease outbreaks or negative public perception toward voluntary blood donation, can detrimentally affect these activities.