# Economic shock and the erosion of COVID-19 precautionary behavior in Canada during the early pandemic

**Authors:** Eric Merkley, Peter John Loewen

PMC · DOI: 10.1371/journal.pone.0340685 · PLOS One · 2026-02-05

## TL;DR

This study shows that economic costs of pandemic precautions in Canada led to reduced adherence, especially among young people, as people adjusted their expectations of others' behavior.

## Contribution

The paper introduces a novel approach linking economic shocks to changes in public health behavior through expectations and social norms.

## Key findings

- The April 2020 Canadian jobs report led to reduced public health adherence and increased mobility, especially among young people.
- Information about economic costs lowers expectations of adherence by others and oneself, particularly among younger respondents.
- Expectations of others' adherence influence one's own future adherence to public health guidelines.

## Abstract

Maintaining voluntary adherence to public health guidelines during a pandemic is fundamentally a collective action problem. We argue that one challenge is the economic costs these behaviors impose on individuals and society. As their costs are revealed to citizens, adherence declines, in part by changing people’s expectations of the behavior of fellow citizens. We leverage the case of the April 2020 Canadian jobs report and use an Unexpected Event during Survey Design (N ~ 4,910) and an Interrupted Time Series to show that the release of this report corresponded with reduced public health adherence, particularly among young panel respondents, and increased aggregate-level mobility. We also use two survey experiments (N ~ 2,500) on national samples of Canadians to show that information about the economic consequences of public health guidelines reduces expectations of adherence by other citizens and by oneself, especially among young respondents. Further, expectations of adherence by others causes expectations of one’s own adherence in the future. The implication is that we need to develop policies that can facilitate pandemic containment without requiring as much costly voluntary behavior on the part of citizens, particularly when the costs of the crisis, and of adherence, are inequitably distributed through society.

## Linked entities

- **Diseases:** COVID-19 (MONDO:0100096)

## Full-text entities

- **Genes:** H2BC21 (H2B clustered histone 21) [NCBI Gene 8349] {aka GL105, H2B, H2B-GL105, H2B.1, H2BE, H2BFQ}, H2AC18 (H2A clustered histone 18) [NCBI Gene 8337] {aka H2A, H2A.2, H2A/O, H2A/q, H2AFO, H2a-615}
- **Diseases:** infection (MESH:D007239), cancer (MESH:D009369), COVID (MESH:D000086382), UESD (MESH:D000080485), shock (MESH:D012769)
- **Chemicals:** H1A. (-)
- **Species:** Gammacoronavirus (genus) [taxon 694013], Homo sapiens (human, species) [taxon 9606]

## Full text

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## Figures

4 figures with captions in the complete paper: https://tomesphere.com/paper/PMC12875510/full.md

## References

47 references — full list in the complete paper: https://tomesphere.com/paper/PMC12875510/full.md

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Source: https://tomesphere.com/paper/PMC12875510