# Digital Marketing Strategies for Sustainable Food and Beverage Brands: A Bibliometric Systematic Literature Review

## TL;DR

This paper reviews research on digital marketing for sustainable food and beverage brands, identifying trends and gaps from 2014 to 2024.

## Contribution

It provides a novel bibliometric analysis of digital marketing strategies in sustainable food and beverage branding.

## Key findings

- Emerging research streams in sustainable digital marketing for food and beverage brands were identified.
- The study highlights overlooked nuances in the field of sustainable digital marketing.
- Strategic insights are provided for firms engaging customers through digital media.

## Abstract

Digital Marketing is one of the most important channels for promoting products and services in the modern age of marketing. It leverages popular tools, including social and web-based resources, to promote a brand in an online space. As consumers become aware of environmental degradation, researchers and academicians are immensely capturing consumers’ responses towards brands that minimize environmental impact. The present study is an attempt to provide a bibliometric account of research on Digital Marketing and Sustainable Food and Beverage Brands from the Scopus database. Based on 53 articles filtered through well-defined inclusion and exclusion criteria using B-SLR, the study analysed the conceptual structure of the work published between 2014-2024. This research uncovers emerging research streams and highlights the overlooked nuances of SDM in Food and Beverage brands. The review further provides strategic insights for firms that actively engage customers through digital media.