Commentary on "The effect of sexually transmitted disease education via Instagram on the knowledge and attitudes of university students: a pilot study"
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TopicsSocial Media in Health Education · Adolescent Sexual and Reproductive Health · Impact of Technology on Adolescents
Dear Editor,
We read with great interest the article titled "The effect of sexually transmitted disease education via Instagram on the knowledge and attitudes of university students: a pilot study" by Gürkan et al. The authors deserve recognition for addressing a timely and critical issue in public health: sexual education among young adults. Their efforts to incorporate a contemporary and youth-oriented medium such as Instagram represent an important initiative in digital health promotion.
While the study offers promising insights regarding the potential of social media in health education, we wish to contribute several reflections that may be valuable for the interpretation and development of future research in this area.
First, the use of a knowledge scale with a Kuder-Richardson-20 (KR-20) reliability score of 0.60 raises concerns about internal consistency. According to psychometric standards, a reliability coefficient below 0.70 may limit the credibility of an instrument's results and its ability to measure the intended construct effectively^ 1 ^.
Second, while the study successfully assesses short-term attitudinal changes, it does not make use of validated instruments such as the Condom Use Self-Efficacy Scale or the Sexual Health Literacy Scale for Young Adults. Without psychometrically rigorous tools, it becomes difficult to compare outcomes with the prior literature or to ensure reproducibility^ 2 ^. Moreover, behavioral outcomes were not measured, which limits conclusions about real-world impact beyond knowledge and perception.
Third, the absence of discussion around user engagement metrics and Instagram's algorithmic behavior is a notable gap. Variables such as content reach, interaction frequency, and video view duration have been shown to influence learning and behavior change in similar digital interventions^ 3 ^. Prior research demonstrates that incorporating these metrics can improve the targeting and personalization of health messages^ 4 ^.
Additionally, focusing exclusively on Instagram may reduce the broader applicability of the findings. Platforms such as TikTok and YouTube are also commonly used by adolescents and young adults for health information. McCashin et al., for example, found that the TikTok content related to mental health generated high engagement, though it varied in accuracy^ 5 ^. Similarly, Lupton emphasized the importance of YouTube as a primary channel through which youth seek peer-generated health content^ 6 ^. Future studies might benefit from comparing platform effectiveness in reaching and influencing health behaviors.
Another area that merits consideration is digital health literacy. As outlined by Walton and Richardson, the ability to critically evaluate and act on online health information is essential for the success of any digital intervention^ 7 ^. Including a measure of digital health literacy in future studies would add depth and improve the contextual understanding of participants’ responsiveness.
In conclusion, we appreciate the authors’ efforts in exploring a modern, digital avenue for sexual health education. Their study adds value to a growing field and lays the groundwork for larger, more comprehensive investigations. By integrating validated tools, platform-specific metrics, and a broader scope of digital behavior, future research can offer more robust and generalizable insights.
The reference list from the paper itself. Each links out to its DOI / PubMed record.
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- 2Santelli JS Grilo SA Choo TH Diaz G Walsh K Wall M Development and validation of a sexual health literacy scale for young adults Sex Res Soc Pol 201916336137210.1007/s 13178-018-0346-7 · doi ↗
- 3Dehghani M Niaki MK Ramezani I Sali R Evaluating the effectiveness of Instagram as a platform for health education: a content analysis of evidence-based posts Health Educ Res 202035651552210.1093/her/cyaa 018 · doi ↗
- 4Mo PK Xie L Lee TC Li AYC Use of behavior change techniques in digital HIV prevention programs for adolescents and young people: systematic review JMIR Public Health Surveill 202511 e 5951910.2196/5951940293783 PMC 12070010 · doi ↗ · pubmed ↗
- 5Mc Cashin D Murphy CM Using Tik Tok for public and youth mental health - A systematic review and content analysis Clin Child Psychol Psychiatry 202328127930610.1177/1359104522110660835689365 PMC 9902978 · doi ↗ · pubmed ↗
- 6Lupton D Young people's use of digital health technologies in the global north: narrative review J Med Internet Res 2021231 e 1828610.2196/1828633427684 PMC 7834940 · doi ↗ · pubmed ↗
- 7Walton G Richardson J Digital health literacy: a review and implications for health education Health Educ J 202281211112510.1177/00178969211011161 · doi ↗
