# Factors influencing customer satisfaction and loyalty towards urban railway services in Hanoi: Mediating role of perceived value

## TL;DR

This study explores how customer satisfaction and loyalty are influenced by service quality and perceived value in Hanoi's urban railway system.

## Contribution

The study identifies perceived value as a key mediator between service quality and customer loyalty in urban railways.

## Key findings

- Customer satisfaction and loyalty are significantly influenced by service quality and perceived value.
- Perceived value plays a crucial mediating role in the relationship between service quality and customer loyalty.
- The findings offer practical implications for improving urban railway services in Hanoi and similar cities.

## Abstract

Understanding the satisfaction and loyalty of customers using urban railway services is important because customer loyalty is considered a key determinant of the operational and economic efficiency of this service. The purpose of this study is to explore the relationships between customer satisfaction and loyalty and their influencing factors, including service quality and perceived value. By using data collected from customers of Hanoi’s urban railways, a newly operating public transport system in Vietnam, this study uses confirmatory factor analysis (CFA) and structural equation modeling (SEM) to analyze the structural paths of the conceptual model. The results reveal that relationships are statistically significant and perceived value is an important mediator. The study concludes by drawing out implications that will help service providers, regulators, policymakers, planners, and researchers develop effective strategies to increase the use of urban railway services in Hanoi and other major cities.