# National Sentiments and Regional Flavour- A Socio-economic Study of Huvina Hadagali Jasmine

## TL;DR

This study examines how jasmine farming impacts the economy of Huvina Hadagali, highlighting its benefits and challenges for local farmers.

## Contribution

The study provides new insights into the socio-economic impact of GI-tagged jasmine cultivation in Huvina Hadagali.

## Key findings

- Jasmine farming contributes 40% of household income for many farmers in the region.
- Challenges include fluctuating market prices, pests, and limited access to modern farming techniques.
- Cooperative societies and local markets help stabilize income and provide resources for farmers.

## Abstract

This socio-economic analysis studies the influence of jasmine production on the economic well-being of farmers in Huvina Hadagali, a region known for its high-quality jasmine flowers. The Vijaya Nagara district’s Havina Hadagali area is well known throughout the country for its jasmine flower farming. In addition to being referred to as Mallige Nadu, this location is also known as Malligeya Tavaru. The cultivation of the jasmine flower is protected by the Geographical Indication (GI) Tag, and this flower has been popular in this region for a substantial amount of time.

Data was collected from a sample of 364 jasmine growers using a structured questionnaire in Huvina Hadagali, Vijayanagar district. The data focused on different socio-economic factors such as income levels, employment, market access, and agricultural techniques. The study is analysed using IBM SPSS through frequency analysis and 2-step clustering.

The results demonstrate that the cultivation of jasmine makes a substantial contribution to the local economy, serving as a main or additional source of income for numerous households. Jasmine farming often contributes 40% of the whole household income, and during peak seasons, it provides significant economic advantages. Nevertheless, the highlighted obstacles were volatile market pricing, pest infestations, and limited access to contemporary farming practices. The study emphasises the crucial significance of cooperative societies and local marketplaces in stabilising income and offering essential resources and training to farmers.

The research highlights the necessity of governmental interventions focused on developing market infrastructure, offering financial assistance, and improving access to agricultural innovations to maintain and augment the economic advantages of jasmine cultivation in Huvina Hadagali.