# Modeling public attention behavior on badminton’s ecosystem evolution via complex network theory

**Authors:** Yongjie Liang, Yuan Xu, Runsheng Gu, Jun Hu, Huijia Li

PMC · DOI: 10.3389/fspor.2025.1647207 · Frontiers in Sports and Active Living · 2025-11-07

## TL;DR

This paper uses complex network theory to study how public attention to badminton evolves over time.

## Contribution

The study introduces a novel approach using the visibility graph algorithm to model public attention as a complex system.

## Key findings

- The badminton attention system shows small-world and scale-free network properties.
- The system exhibits chaotic dynamics, indicating deterministic nonlinear behavior.
- Public attention to badminton evolves through complex and nonlinear patterns.

## Abstract

The growing convenience of badminton and the expansion of related venues have increased the complexity of public attention toward the sport, making nonlinear research methods an effective approach for exploring the evolutionary dynamics of its popularity. The visibility graph algorithm was adopted to characterize badminton search volume as a dynamic behavioral indicator of the badminton attention complex system, enabling systematic investigation of the system's evolutionary process and dynamical characteristics. Results show that the evolutionary process of the badminton attention complex system exhibits small-world and approximately scale-free network properties, coupled with chaotic dynamical behavior characteristics. This indicates that the badminton attention complex system is ultimately a deterministic nonlinear dynamical system governed by chaotic dynamics.

## Full-text entities

- **Diseases:** HL (MESH:C538324)
- **Species:** Homo sapiens (human, species) [taxon 9606]

## Full text

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## Figures

17 figures with captions in the complete paper: https://tomesphere.com/paper/PMC12634553/full.md

## References

51 references — full list in the complete paper: https://tomesphere.com/paper/PMC12634553/full.md

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Source: https://tomesphere.com/paper/PMC12634553