# Protocol: The Effects of Communication Strategies on Upcycled Food Acceptance: A Systematic Review and Meta‐Analysis

## TL;DR

This study will review how communication strategies affect consumer acceptance of upcycled foods to help reduce food waste.

## Contribution

The study introduces a systematic review protocol focusing on experimental evidence of communication strategies for upcycled food acceptance.

## Key findings

- Identifies key factors influencing consumer acceptance of upcycled foods.
- Evaluates communication and marketing strategies used in experimental studies.
- Provides recommendations for policymakers to combat food waste.

## Abstract

This is the protocol for a Campbell systematic review. The objectives are as follows. Our review will exclusively emphasize quantitative evidence from experimental studies, identifying the important factors and providing comprehensive and in‐depth recommendations, with a primary focus on identifying the effective communication and marketing strategies that have been evaluated. The findings of the study focusing on consumers' acceptance will provide valuable insight for policymakers to combat the food waste issue. The research questions are as follows: RQ1: What are the key factors influencing consumer acceptance in experimental studies on upcycled foods? RQ2: What communication and marketing strategies have been used to increase consumer acceptance in experimental studies on upcycled foods?