The importance of time perspective in media multitasking behavior
Alena A. Rogojina, Justin Kantner, Douglas A. Gentile

TL;DR
This study explores how people's tendency to seek immediate rewards affects how often they use multiple media at once.
Contribution
The study combines self-report and objective measures to link time perspective and media multitasking behavior.
Findings
Present-focused time perspective and preference for immediate rewards strongly correlate with media multitasking.
Cognitive control components negatively associate with media multitasking behavior.
Time estimation issues also influence media multitasking frequency.
Abstract
Media multitasking (using several forms of media at once or using media during a non-media activity) occurs frequently in daily life, though some multitask more than others. This study investigated how individual differences in tendency toward immediate gratification, conceptualized using dual-process and dual-motive models of self-control, are associated with frequency of media multitasking behavior. This report extends existing knowledge and offers a comprehensive view by combining self-report survey measures with objective behavioral tasks in two U. S. student samples (Study 1 from a Hispanic-Serving Institution, N = 487; and Study 2 from a Midwestern research university, N = 381). Participants completed self-report measures of media multitasking frequency, effortful control, mindfulness, and time perspective (future versus immediate-goal focus). They also answered retrospective…
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Taxonomy
TopicsPsychological and Temporal Perspectives Research · Media Influence and Health · Perfectionism, Procrastination, Anxiety Studies
