# Evaluating Bias in Social Media Research Using #Sunscreen Content on Instagram Reels

## TL;DR

This study shows that using hashtags like #Sunscreen on Instagram Reels provides reliable dermatology content for research, regardless of user history.

## Contribution

The study demonstrates that hashtags can be an objective and reproducible tool for social media research in dermatology.

## Key findings

- Instagram’s hashtag-based reels show consistent dermatologic content.
- User engagement history does not affect the consistency of displayed content.
- Hashtags are proposed as reliable tools for dermatology social media research.

## Abstract

This cross-sectional content analysis found that Instagram’s hashtag-based reels display consistent dermatologic content regardless of user engagement history, supporting the use of hashtags as an objective and reproducible tool for social media research in dermatology.