# Effectiveness of Text Message Outreach to Promote Enrollment in a Government Food Assistance Program: Pilot Randomized Trial

## TL;DR

A pilot study found that sending text messages to eligible households in Arizona did not effectively increase enrollment in the WIC food assistance program.

## Contribution

This study evaluates the effectiveness of text message outreach for promoting enrollment in a government food assistance program.

## Key findings

- Outreach text messages did not significantly increase WIC enrollment among eligible households.
- The pilot trial involved 916 households in Arizona.
- Results suggest that text messaging may not be an effective strategy for this purpose.

## Abstract

Findings from a pilot randomized trial of 916 households indicated that outreach text messages were not an effective strategy to increase enrollment in the United States Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) among eligible households in Arizona.