# What Do Dads Want in a Parenting Program? Improving Father Engagement in Parenting Education and Support

## TL;DR

This study explores how to better engage fathers in parenting programs by identifying their preferences for program content, cost, and delivery.

## Contribution

The study introduces a novel approach using discrete choice experiments to understand and improve father engagement in parenting education.

## Key findings

- Fathers prefer cost-free, face-to-face programs with practical activities.
- Financial barriers and program flexibility significantly influence fathers' participation.
- Father-friendly program design can improve inclusivity and engagement.

## Abstract

Father engagement in parenting programs is vital for positive child development and family wellbeing, yet fathers remain underrepresented in parenting programs. This study examines factors influencing fathers’ participation using two discrete choice experiments. Experiment 1 identified key attributes affecting engagement, including program content, cost, and delivery modality. Experiment 2 refined these insights, showing a preference for cost-free, face-to-face programs with practical activities. Findings highlight the importance of addressing financial barriers; offering flexible, relevant content; and designing father-friendly programs to improve accessibility and inclusivity. By prioritising fathers’ needs and preferences, parenting programs can better support child and family outcomes, fostering greater engagement and promoting equality across diverse family systems.