# Scientists targeted by dark PR tactics: Several academic scientists critical of de-extinction projects have become the targets of anonymous smear articles and weaponized copyright infringement claims

**Authors:** Howard Wolinsky, Holger Breithaupt, Yehu Moran

PMC · DOI: 10.1038/s44319-025-00579-2 · EMBO Reports · 2025-09-29

## TL;DR

Scientists who criticize de-extinction projects are being targeted with smear campaigns and fake copyright claims.

## Contribution

Highlights the use of dark PR tactics against scientists who critique de-extinction efforts.

## Key findings

- Researchers critical of de-extinction have faced anonymous smear articles.
- Weaponized copyright infringement claims are being used against these scientists.

## Abstract

Several articles questioning the expertise, intentions and professional integrity of several researchers along with weaponized copyright infringement claims is the latest example of how scientists can become targets of so-called dark PR tactics.

## Full-text entities

- **Genes:** PGR (progesterone receptor) [NCBI Gene 5241] {aka NR3C3, PR}
- **Diseases:** calculus (MESH:D002137), IPS (MESH:C536271), Lynch (MESH:D003123)
- **Chemicals:** lead (MESH:D007854), sugar (MESH:D000073893)
- **Species:** Nicotiana tabacum (American tobacco, species) [taxon 4097], Mus musculus (house mouse, species) [taxon 10090], Raphus cucullatus (Dodo, species) [taxon 187135], Mammuthus primigenius (mammoth, species) [taxon 37349], Thylacinus cynocephalus (Tasmanian tiger, species) [taxon 9275], Elephas maximus (Asian elephant, species) [taxon 9783], Homo sapiens (human, species) [taxon 9606], Rhinoceros (genus) [taxon 9808], Canis lupus familiaris (dog, subspecies) [taxon 9615]

## Full text

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## Figures

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Source: https://tomesphere.com/paper/PMC12549971