# Let’s post more! The impact of foreign language social grooming on social media on learners’ enjoyment: a moderated mediation model

## TL;DR

Using social media in a foreign language can boost learners' enjoyment, but only if they don't mind sharing too much.

## Contribution

This study identifies how social grooming on social media affects language enjoyment through social capital and privacy boundaries.

## Key findings

- Higher social media interaction increases perceived social capital and support, enhancing language enjoyment.
- A strong need for privacy reduces the positive effects of social grooming on enjoyment.
- Social capital and social support independently and jointly influence language enjoyment.

## Abstract

Digital platforms play an increasing role in shaping family and community language practices, where everyday social grooming may shape the affective side of foreign language learning and maintenance. Yet it remains unclear how such social interaction on social media promotes learners’ foreign enjoyment, through which interpersonal communication processes, and for whom these benefits are realized given differing need for privacy.

An experiment with random assignment exposed 300 Chinese learners to high versus low intensity social grooming on Chinese social media platforms (e.g., WeChat, Weibo). After 1 week, participants completed validated measures of social capital, social support, enjoyment of language learning, and general need for privacy. A moderated sequential mediation analysis tested the proposed pathways and boundary conditions.

Higher-intensity social grooming increased perceived social capital, which in turn fostered social support; both mechanisms independently and jointly elevated foreign language enjoyment of learners. A stronger need for privacy consistently weakened the direct and indirect effects of social grooming. Diagnostic checks supported the robustness of these patterns.

Social grooming on mainstream platforms can enhance language enjoyment by activating social capital and support, but these benefits depend on learners’ privacy boundaries. By linking social interaction, boundary management, and affective experience, the study advances understanding of how digital practices shape language development and maintenance within the social and affective domain.