Analysis of a Medical Education Instagram Account and Tips for Training Programs for Creating a Board Review Instagram Account

TL;DR

This paper explores how Instagram can be used effectively for medical education, offering tips for training programs to create engaging board review content.

Contribution

The paper introduces a replicable framework for creating an educational Instagram account focused on board review preparation.

Findings

Instagram's visual format and high engagement rates make it suitable for medical education.

A dual-pronged approach combining community-building and educational content enhances effectiveness.

Board-style clinical cases on Instagram can improve trainee learning.

Abstract

Social media has emerged as a powerful platform for modern medical education, yet best practices for training programs' use of it remain underdeveloped. With its visual format and high engagement rates among younger demographics, Instagram offers a unique opportunity to supplement traditional learning. This paper analyzes the performance of a medical education Instagram account managed by an academic Infectious Diseases division. We aim to provide a replicable framework for other training programs seeking to establish an educational social media presence for board review preparation. A strategic, dual-pronged approach that combines community-building content with high-yield educational material can create a highly effective educational tool. This article provides tips for training programs to develop their Instagram accounts, focusing on creating engaging, board-style clinical cases to enhance trainee learning.

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