Configuration analysis on servitisation transformation of sporting goods manufacturing enterprises: The case study of 33 listed companies of China
Yunfei Hu, Laibing Lu, Qiuying Li

TL;DR
This study examines how Chinese sporting goods manufacturers transform into service-based businesses, identifying key factors and paths for successful transformation.
Contribution
The study introduces a model using the TOE framework to analyze servitisation transformation paths in Chinese sporting goods companies.
Findings
None of the seven secondary factors alone enhance servitisation performance in Chinese sporting goods companies.
Three main paths drive servitisation transformation: talent–resource driven, technology–organisation driven, and technology–talent driven.
Abstract
This study explores the multifactorial and complex causal relationships affecting the performance of sporting goods manufacturing enterprises during service transformation. A fuzzy set qualitative comparative analysis method was applied using 33 sporting goods manufacturing enterprises listed on the Shanghai and Shenzhen A-shares and the New Third Board in China. The study developed a model using the Technology-Organization-Environment(TOE) theoretical framework, to analyse the factors driving the servitisation transformation of China’s sporting goods manufacturers. The results revealed that (1) none of the seven secondary factors such as the degree of digital transformation, innovation capability, top management level, staff knowledge structure, organisational redundancy, government support, and degree of marketization individually contribute to enhancing the servitisation performance…
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Taxonomy
TopicsService and Product Innovation · Customer Service Quality and Loyalty · Quality and Supply Management
