The effect of government publicity and guidance on farmers’ ecological environment governance participation behavior—The mediating effect of environmental literacy and perceived value
Haoran Wei, Juan Yao, Fuhong Wang
TL;DR
This study explores how government publicity and guidance influence farmers' participation in ecological governance through environmental literacy and perceived value.
Contribution
The paper identifies a chain mediation mechanism linking government publicity to farmers' ecological behaviors via environmental literacy and perceived value.
Findings
Government publicity, environmental literacy, and perceived value significantly promote farmers' ecological governance behaviors.
Low-income farmers benefit more from these factors in terms of ecological governance participation.
Environmental literacy and perceived value mediate the effect of government publicity on farmers' behaviors.
Abstract
As an important policy tool for rural ecological environment governance, it is crucial to clarify the mechanism through which government publicity and guidance affects farmers’ participation behavior, thereby enhancing the effectiveness of rural ecological governance. Based on survey data from rural households in Changji Prefecture, Xinjiang, this study empirically examines the influence of government publicity and guidance on farmers’ decision-making behavior, protective behavior, and supervisory behavior related to ecological environment governance, employing an Ordered Probit model, OLS regression, and a Generalized Structural Equation Model. The findings indicate that: (1) Government publicity and guidance, Environmental literacy, and Perceived Value exert significant positive effects on farmers’ multidimensional ecological environment governance behaviors; (2) Heterogeneity…
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Taxonomy
TopicsEnvironmental Education and Sustainability · Environmental Sustainability in Business · Social Media and Politics