# Web Analytics to Objectively Measure the Success of Educational Resources in Human Anatomy

## TL;DR

This study compares student engagement with online anatomy lessons and an interactive Instagram profile, finding that social media tools boost participation.

## Contribution

The study introduces Instagram as a participative teaching tool in anatomy education and uses web analytics to measure engagement objectively.

## Key findings

- Student satisfaction was high for both online lessons and Instagram content.
- Instagram engagement metrics were significantly higher than those for unidirectional online lessons.
- Continuous participation and follower growth on Instagram indicate its effectiveness for educational engagement.

## Abstract

Traditional human anatomy teaching relies on face-to-face models, although new methodologies based on virtual platforms can enhance autonomous learning. However, the specific type of online tools preferred by the students remains unclear. This study compared student engagement with two teaching tools: (1) online unidirectional lessons and (2) an interactive Instagram profile, @eldeanato. Both tools incorporated new anatomical illustrations and detailed dissection photographs. The Instagram profile included questionnaires via the Instagram stories quiz sticker. Students’ satisfaction was assessed by means of online surveys. Engagement with each of the interventions was evaluated using objective measures of web analytics: percentages of interaction with the questionnaires on Instagram and adding Google Analytics tools to the online lessons’ website code. Student satisfaction with both types of material was high, but the participative material had much higher engagement scores. The Instagram profile allowed continuous participation, with increasing followers and interaction levels. Our results show the importance of objective engagement measurements to evaluate the success of innovative teaching interventions. In order to increase student adherence, teaching interventions should be participative and integrated with popular social networks, like Instagram, even though this is a field that could be seen as estranged from academic teaching.