# A multiphase recruitment approach to enroll Latinas diagnosed with cervical cancer into a qualitative study at an academic medical center in the Pacific Northwest

## TL;DR

This paper describes a successful strategy for recruiting Latinas with cervical cancer into a study by using healthcare, community, and media approaches.

## Contribution

The study introduces a multiphase recruitment approach tailored to increase diversity in cervical cancer research among Latinas.

## Key findings

- A multilevel recruitment strategy increased participant diversity and met enrollment goals.
- Collaboration with community-based organizations strengthened outreach efforts.
- Healthcare and paid media methods were effective in engaging Latinas in the Pacific Northwest.

## Abstract

Recruitment of diverse populations into research studies continues to be a challenge. There remains a gap in knowledge and practice on how to best engage with and recruit diverse populations, specifically among Latinos who account for 11% of research participants nationally. Our study focused on Latinas with pre-cervical and cervical cancer in the Pacific Northwest. Our research team took a multilevel approach to diversify recruitment and enrollment processes, focused on methods within healthcare, community-based, and paid media advertisements. This article shares strategies and lessons learned that helped increase participant diversity, meet enrollment goals, and expand relationships with community-based organizations.