Investigation of Oral Health Awareness and Associated Factors Among Japanese University Students: Analyzing Behaviors Influencing Lifelong Oral Health Promotion
Tsukasa Yamamoto, Manato Seguchi, Yukihiro Mori, Harumi Ejiri, Mamoru Tanaka, Hana Kozai, Yoko Iio, Yuka Aoyama, Morihiro Ito

TL;DR
This study explores how Japanese university students perceive their oral health and identifies factors that influence their oral health awareness and behaviors.
Contribution
The study provides new insights into the relationship between oral health behaviors, symptoms, and psychosocial factors among Japanese university students.
Findings
75.9% of students reported good oral health.
Good oral health was associated with brushing twice daily, regular dental visits, and lack of dental concerns.
Oral health behaviors and psychosocial factors are linked to lifelong health promotion.
Abstract
Background: University students’ awareness of oral health plays an important role in lifelong health promotion. However, the factors influencing this awareness among Japanese university students are not fully understood. This study aimed to comprehensively examine and analyze Japanese university students’ perceptions of their oral health status, self-reported oral symptoms, and oral health-related behaviors. Methods: A cross-sectional survey was conducted among undergraduate students using an anonymous online questionnaire to collect information on their basic attributes and self-reported items related to oral health status, oral health behavior, and lifestyle habits. The chi-square test and logistic regression analysis were used to examine factors associated with oral health status. Results: A total of 5482 students participated in this study. Overall, 75.9% of the respondents reported…
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Taxonomy
TopicsDental Health and Care Utilization · Oral microbiology and periodontitis research · Pediatric health and respiratory diseases
1. Introduction
Overall health and well-being are greatly influenced by dental health, which is linked to oral health awareness and good oral health habits [1,2]. Maintaining good oral health has been shown to improve a person’s appearance and mood [3]. The World Health Organization reported that approximately 2 billion people (about 29% of the world’s population) have permanent dental caries and that despite significant advances in population-level oral health measures, oral health issues remain inadequately managed globally [4]. This finding can be attributed to the rapid onset of oral diseases following lifestyle changes, such as a high-sugar diet, consumption of unfluoridated water, and other socio-environmental factors [4]. Oral health is an important public health concern because of the high incidence and prevalence of oral diseases worldwide. Furthermore, in most developed countries, the treatment of oral diseases ranks as the fourth most expensive healthcare expenditure [5].
Dental caries and periodontal disease are the leading oral diseases worldwide and are the two leading causes of tooth loss [6]. The global prevalence of periodontal disease is estimated to be 19%, with over 1 billion cases [4]. Since the 1980s, research on the association between periodontal and systemic diseases has been ongoing [7]. Periodontal disease is a risk factor for systemic diseases, such as diabetes [8,9] and cardiovascular disease [10], and preventive measures, including lifestyle changes, are required. Among oral health issues, rapid teeth deterioration and periodontal disease in young adults are matters of concern. The prevalence of dental caries peaks at 25 years of age [11], and the prevalence of periodontal disease increases in the early 20s [12]. Surveys among Japanese university students have reported that those with more oral health knowledge have better oral health behaviors [13,14].
In Japan, annual oral health examinations are mandatory for students in elementary classes up to high school under the School Health and Safety Law. Subsequently, periodic oral examinations and oral health examinations are the individual’s responsibility. Therefore, students need to be aware of their oral health status during their university years to prevent lifestyle-related diseases. Oral healthcare is essential for maintaining both oral and overall health, and disease prevention is more efficient and cost-effective than treatment after onset. Therefore, oral health awareness is paramount for preventing systemic diseases.
In particular, in Japan, since mandatory oral health checkups are no longer required for university students, these young adults are likely to be left unaware of their oral health status. Therefore, determining the current state of oral health awareness during the transitional period of university education and its association with oral health behavior is an urgent public health issue.
Although reports from other countries [15] have addressed the influence of oral health knowledge, attitudes, and habits on oral health awareness among university students, few comprehensive surveys have evaluated the awareness of oral health status and its factors among Japanese university students. This study aimed to comprehensively investigate and analyze the awareness of oral health status, self-reported oral symptoms, and oral health behavior among Japanese university students. By clarifying the relationship between oral health awareness, lifestyle, and behavior during this transitional stage, when exposure to oral healthcare is limited, we aim to support the lifelong prevention of dental diseases, consequently reducing the risk of systemic disease and ultimately promoting overall health.
2. Materials and Methods
2.1. Study Design and Participants
This cross-sectional study was conducted among undergraduate students at a private university in Aichi, Japan, between March and April 2024. The university has several faculties, including the Schools of Management and Information Sciences, Science and Engineering, Humanities, and Life and Health Sciences. This study included 10,574 undergraduate students enrolled at the university. Among them, 9392 students underwent a health examination at the beginning of the academic year, during which participants were recruited. The survey was conducted anonymously, and consent was deemed to have been given on completion of the distributed questionnaire. Of 5655 students (60.2%) that agreed to participate in the study, 5651 (99.9%) provided valid responses. However, there were later exclusions because the undergraduate students included 169 graduate students. As a result, the final analytic sample consisted of 5482 undergraduate students.
Statistical power analysis was conducted using SPSS version 29 (IBM Corp., Armonk, NY, USA) to determine the sample size required for this study. The results indicated that a sample size of 395 was needed to achieve a power of 0.8, a significance level of 0.05, and 32 explanatory variables. The sample size of this study met this requirement.
This study was approved by the Chubu University Ethics Review Committee (#20230056 and #20220001).
2.2. Survey
Data were collected using Google Forms (https://www.google.com/forms/about/), Last accessed on 1 May 2025. Participants completed the survey anonymously.
2.2.1. Basic Items
Participants provided basic information, such as age, sex, year of study, whether they lived together with family, whether they participated in varsity sports, smoking history, satisfaction with current life [16], and how they felt about their overall health [17].
2.2.2. Oral Health
Participants were asked to select either good or poor to describe how they perceived their oral health.
Similar to the studies by Rama et al. [18] and Ishikawa et al. [19], who examined awareness of oral diseases and symptoms as survey items, we asked questions that facilitated self-reporting of the presence of dental caries and periodontal disease, as indicators of oral diseases, and of bad breath and gum bleeding, as indicators of oral symptoms. The data on oral health were derived entirely from self-reported data and were not clinically validated.
2.2.3. Oral Health Awareness
The oral health awareness questionnaire was designed also to address concerns, knowledge, perceptions, and anxiety about oral health. The questionnaire was adapted from studies by Taniguchi et al., Tadin et al., and Peltzer et al. [14,20,21] who examined the influence of oral knowledge and perceptions of oral health. The questionnaire included questions about interest in oral health and hygiene to determine the level of interest. Regarding knowledge of oral health, we asked questions about the student’s knowledge of the 8020 campaign (this campaign was launched in 1989 by the then Ministry of Health and Welfare and the Japan Dental Association to encourage people to keep at least 20 of their original teeth by the age of 80 years), of the fact that periodontal disease is a lifestyle-related disease, and of the fact that smoking causes periodontal disease. In addition, regarding awareness of oral health, we asked whether the students consciously selected their toothbrushing tools, and whether they brushed their teeth with attention to dental caries and periodontal disease. Furthermore, the questionnaire included questions on concerns about the cost of dental visits or pain caused by dental treatment [22].
2.2.4. Oral Health Behavior
Questions about oral health behavior were adapted from studies that reported on oral health habits [17,23], such as frequency of tooth brushing (once daily or less, twice daily, and three times daily or more) [17], use of mouthwash, use of interdental brushes and dental floss, and regular dental visits. Our survey included questions on the frequency of tooth brushing, use of mouthwash, use of interdental brushes and dental floss, history of dental visits (within 6 months), status of regular dental visits, availability of a family dentist, and receipt of education on oral hygiene.
Since oral health is reportedly influenced by eating habits [24] and type of fluid intake [25], we also asked how often breakfast was consumed (4 days/week or less and 5 days/week or more), how much water was consumed (mL/day), the type of beverage frequently consumed, and whether they usually chewed gum.
2.3. Statistical Analysis
SPSS, version 29, (IBM Corp., Armonk, NY, USA) was used for statistical analysis. Pearson’s chi-square test was used to analyze the association between multiple explanatory variables, such as awareness of oral diseases/symptoms, oral health, oral health behavior, and oral health status. Similarly, Pearson’s chi-square test was used to analyze the association between the above explanatory variables and the student’s year of study.
Next, binomial logistic regression analysis using forward selection was performed with only those variables that showed statistically significant associations in the chi-square test. Adjusted odds ratios (AORs) and 95% confidence intervals (95% CIs) were calculated for each explanatory variable. The calculated factors were sorted in order of increasing AORs. Statistical significance was set at p < 0.05.
3. Results
3.1. Study Participants
Participants’ characteristics are shown in Table 1. After exclusion, the analysis included 5482 participants (mean age, 19.32 years; standard deviation 1.26 years). The participants were 3693 (67.4%) men and 1752 (32.0%) women, and 37 (0.7%) did not answer, with the majority being first-year students (2176, 39.7%). In addition, 4623 (84.3%) participants lived with family or relatives, 720 (13.1%) participated in varsity sports, and 382 (7.0%) had a smoking history. Furthermore, 4031 (73.5%) participants indicated that they were satisfied with their current lives, and 4975 (90.8%) reported that their overall health was good.
3.2. Factors Associated with Basic Attributes and Oral Health Status
Regarding their oral health status, 4159 (75.9%) students reported good status and 1323 (24.1%) reported poor status. The differences in the basic attributes and oral health status between the groups are shown in Table 2. The good oral health group had a significantly higher percentage of respondents who were satisfied with their current lives and reported good overall health (p < 0.001). However, no significant differences between age, sex, year of study, living with family, participation in varsity sports, and smoking history were observed between the groups. Additionally, no significant differences were observed among all faculties.
3.3. Factors Associated with Oral Diseases and Symptoms and Oral Health Status
The differences in oral diseases, symptoms, and oral health status between the groups are shown in Table 3. The good oral health group had a significantly higher percentage of respondents who reported no dental caries, periodontal disease, bad breath, or gum bleeding (p < 0.001).
3.4. Factors Associated with Oral Health Awareness and Oral Health Status
The differences in oral health awareness between the groups are shown in Table 4. The good oral health group had a significantly higher percentage of students who knew about the 8020 campaign (p = 0.003), that smoking causes periodontal disease, consciously selected toothbrushing tools, were mindful of dental caries and periodontal disease during toothbrushing, and were not concerned about the cost of dental visits and pain during dental treatment than the poor oral health group (all p < 0.001). However, no significant differences were observed in interest in oral health, interest in oral hygiene, or knowledge that periodontal disease is related to lifestyle.
3.5. Factors Associated with Oral Health Behavior and Oral Health Status
The differences in oral health behavior between the groups are shown in Table 5. The good oral health group had a significantly higher proportion of students who used mouthwash (p < 0.001) and had regular dental visits (p = 0.004). The poor oral health group was significantly more likely to report that they brushed their teeth once or less daily (p < 0.001) and received oral hygiene education (p = 0.003). No significant differences were observed in the use of interdental brushes and dental floss, history of a dental visit (within 6 months), and availability of a family dentist.
Regarding eating habits, only the good oral health group had a significantly higher percentage of respondents reporting that they consumed breakfast more frequently than 5 days/week (p < 0.001). However, no significant differences were noted in fluid intake (mL/day), type of beverage frequently consumed, and frequent chewing of gum.
3.6. Factors Associated with Oral Health Behavior and Year of Study
The differences in oral health behavior according to the year of study are presented in Table 6. Significant differences were found between year of study and sex (p < 0.001), smoking history (p < 0.001), satisfaction with current life (p < 0.001), and overall health status (p < 0.001). Interest in oral health (p < 0.001), conscious selection of toothbrushing tools (p < 0.001), and anxiety about the pain associated with dental treatment (p = 0.010) were also significantly different according to the year of study. In addition, toothbrushing frequency (p < 0.001), dental visits within the previous 6 months (p < 0.001), regular dental visits (p < 0.001), having a family dentist (p = 0.003), frequency of breakfast intake (p < 0.001), and frequent gum chewing (p < 0.001) were significantly different among the students, depending on the year of study.
3.7. Logistic Regression Analysis
Table 7 shows the results of the logistic regression analyses. The positive predictors of oral health status included no dental caries (OR = 6.253, 95% CI: 4.952–7.897, p < 0.001), no periodontal disease (OR = 4.476, 95% CI: 3.083–6.497, p < 0.001), good overall health (OR = 2.493, 95% CI: 2.011–3.092, p < 0.001), no gum bleeding (OR = 1.834, 95% CI: 1.588–2.117, p < 0.001), and no bad breath (OR = 1.829, 95% CI: 1.584–2.111, p < 0.001). Brushing teeth three times daily or more (reference: once daily or less) (OR = 1.745, 95% CI: 1.386–2.195, p < 0.001) or twice daily (reference: once daily or less) (OR = 1.604, 95% CI: 1.336–1.924, p < 0.001), consciously selecting brushing tools (OR = 1.466, 95% CI: 1.230–1.746, p < 0.001), being aware of caries and periodontal disease (OR = 1.378, 95% CI: 1.181–1.608, p < 0.001), having breakfast 5 days/week or more (OR = 1.261, 95% CI: 1.091–1.458, p = 0.002), use of mouthwash (OR = 1.255, 95% CI: 1.022–1.540, p = 0.030), satisfaction with current life (OR = 1.251, 95% CI: 1.073–1.459, p = 0.004), and regular dental visits (OR = 1.235, 95% CI: 1.049–1.455, p = 0.012) were also found to be positive predictors. However, concern about pain during dental treatment (OR = 0.572, 95% CI: 0.482–0.679, p < 0.001), concern about the cost of dental visits (OR = 0.769, 95% CI: 0.664–0.890, p < 0.001), and having received education on oral hygiene (OR = 0.812, 95% CI: 0.698–0.945, p = 0.007) were found to be negative predictors.
4. Discussion
A total of 1323 participants (24.1%) reported poor oral health, indicating that approximately one-quarter of the university students had a negative perception of their oral health status. Low oral health literacy may lead to lower self-assessment of oral health status and an increased risk of oral disease [26]. Therefore, educational programs aimed at improving oral health literacy among university students need to be developed and implemented urgently. Previous studies have indicated that oral health behavior is key to building awareness of oral health status [17,23,27]. Therefore, by investigating factors associated with awareness of oral health status among university students, we can identify aspects that require attention and help this population achieve good oral health awareness and maintain overall health.
There is a Japanese study by Nakahara et al. [28] in which the age group and population of the subjects are similar to those of this study, but the proportion of people living alone and living with others in terms of living arrangement is different. Furthermore, students who live with family or relatives reported significantly higher rates of dental visits [28] and greater awareness of oral health conditions than those who did not. In addition, an overseas study by Thirunavukkarasu et al. reported that cultural background differences, such as lifestyle habits and awareness of oral hygiene, may affect the results due to differences in the target countries [29]. Furthermore, smokers were shown to be less aware of their oral health status than nonsmokers [29]. In comparison, in this study, attributes such as sex, household status, and smoking history were not directly related to awareness of oral health status. In addition, sex distribution, household status, and smoking history differed significantly between this study and previous studies [28,29]. This difference may be due to differences in local culture and lifestyle, which may contribute to differences in gender, household status, and percentage of smoking history.
The rates of regular dental examinations and examinations within 6 months decreased as the academic year progressed (Table 6C). This may be because dental checkups are not mandatory for university students; moreover, the financial burden of the checkup may have had an impact [19,30,31]. The rate of dental checkups in this study was lower than the rates reported in the studies by Sumita et al. and Mueller et al., who examined individuals in their early 20s [17,32]. The long-term lack of visits to dentists, owing to low rates of dental checkups and decreased oral health awareness, increases the risk of dental caries and periodontal disease. First-year students had a significantly higher rate of dental visits than those in other years, indicating the need for oral health literacy interventions for students in advanced academic years. Although a few studies have compared dental visits among Japanese university students by year of study, to our knowledge, this study is the first to demonstrate the need for improved oral health awareness to maintain good oral health in the future.
The absence of dental caries, periodontal disease, bad breath, and gum bleeding had a significant impact on the awareness of oral health status (Table 7). Those with high awareness of their oral health status tend to be aware of whether they have oral diseases or symptoms [27,33], consistent with the results of our study; they also exhibit good oral health behaviors that prevent oral diseases or symptoms [34]. Therefore, developing appropriate oral health behaviors that prevent the onset of diseases and symptoms is essential for improving awareness of oral health status.
Good overall health and life satisfaction had a significant impact on oral health awareness (Table 7). Most students with no history of systemic diseases typically have good oral health; therefore, the link between these aspects must be emphasized when providing health education to university students. Furthermore, in a previous study [35], the participants with a high sense of satisfaction with life had few oral symptoms, such as dental caries and bad breath, and enhanced oral health awareness.
Regarding oral health behavior, brushing twice a day or more (especially three times a day or more), using mouthwash, and having regular dental visits had significant positive effects on the awareness of oral health status (Table 7). Oral health behaviors help prevent oral diseases and symptoms [36,37,38]. Therefore, educational interventions promoting proper oral health behaviors are essential.
Conscious selection of toothbrushing tools and paying attention to caries and periodontal disease had a significant impact on the awareness of oral health status (Table 7). The importance of conscious selection of dental cleaning and toothbrushing tools to maintain oral health status has been reported previously [39,40]. Knowledge of appropriate tools and toothbrushing methods is important for removing oral plaque and preventing dental caries and periodontal disease; hence, these aspects should be included in educational content aimed at promoting good oral health awareness.
Having breakfast five days a week or more had a significant impact on the awareness of oral health status (Table 7). Healthy lifestyle habits [41] such as eating breakfast and knowledge of eating habits impact the risk of developing oral diseases [24]; skipping breakfast may cause periodontal disease [42]. Developing healthy eating habits should be considered necessary educational content for good oral health awareness.
Anxiety about pain during dental treatment and the cost of dental visits had a significant negative impact on the awareness of oral health status (Table 7). These anxieties prevent people from visiting the dentist [19,30,31], resulting in decreased oral health awareness. Thus, it is necessary to provide information regarding the benefits of the proper diagnosis and treatment of oral diseases.
To our knowledge, no study has reported an association between the history of oral hygiene instruction and students’ own perceptions of their oral health status. In the present study, students who had received oral hygiene instruction tended to have significantly more negative perceptions of their oral health status. As suggested in the study by Nakahara et al. [28], oral hygiene education is often provided during dental visits. The findings of oral problems such as tartar and dental caries could lead to negative perceptions of one’s own oral condition as unhealthy. Furthermore, at the time of university enrollment, more than 30% of students already exhibit symptoms of periodontal disease [43]. Additionally, among individuals aged 40 years and older, the prevalence of periodontal disease—which has been linked to systemic diseases—exceeds 40% in men and 30% in women [44]. Increased awareness of oral symptoms [45,46] and oral health education have been reported to be effective in preventing oral diseases and symptoms [47]. Therefore, oral health education is urgently needed to help young adult students maintain oral health. Based on the findings of this study, we believe that education on oral diseases and symptoms and their impact on health should be provided immediately after students enter college, when dental examinations are no longer mandatory. In addition, education on the importance of oral health behaviors, such as frequency of tooth brushing, selection of oral hygiene products, and appropriate brushing methods, should be provided to promote general oral health and prevent the onset of oral diseases. Furthermore, it would be an effective strategy for promoting long-term oral health.
A limitation of this study is that it was conducted at a single university, and selection bias may have been introduced by the absence of students who declined to participate in the study. Second, the oral health status in this study was based on subjective perceptions and awareness and not on objective diagnostic measurements of oral health status. Furthermore, although the university in question was coeducational, the participants were predominantly male. Therefore, while the results of this study may not be generalizable, our data must be considered in future studies on the oral hygiene behaviors of college students.
Finally, oral health problems have been attributed to the elimination of mandatory dental examinations for university students. Compared to the rate of dental examinations in the study by Zimmermann et al. [36], the low rate in this study is remarkable, and to our knowledge, this is the first study to demonstrate the relationship between the rate of dental examinations and the academic year. The government of our country is continuing its 8020 campaign to promote the goal of retaining at least 20 of one’s own teeth by the age of 80, emphasizing that having 20 or more teeth is closely related to proper chewing, adequate nutritional intake, and improved quality of life for the elderly. The 8020 campaign has played a central role in shaping Japan’s oral health policy, in the development of preventive dentistry, and in the formulation of a comprehensive public oral health strategy. The findings of our study could be used to design new health prevention measures for promoting students’ oral health behavior.
5. Conclusions
The absence of dental caries and periodontal disease and oral health behaviors, such as frequent toothbrushing, were the factors that contributed to favorable perceptions of oral health status among Japanese university students. The number of dental visits decreased with the progressing academic year. The low level of awareness and recognition of oral health among university students was related to an increased risk of oral and, eventually, systemic diseases; therefore, university students must be educated about oral health. Although this study was conducted at a single university, it is significant in that it comprehensively clarified self-perceived oral health status and its associated factors through a large-scale survey of Japanese university students. Another important feature of this study is its focus on the transition period of university life, during which mandatory dental checkups are no longer provided. These findings highlight the need for education and intervention programs to help university students maintain oral and systemic health. They also provide essential evidence for the development of effective health promotion strategies in terms of preventive medicine and public health. Effective health promotion measures based on empirical evidence from longitudinal and interventional studies need to be developed and disseminated.
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