Morality on the road: the ADC model in low-stakes traffic vignettes
Michael Pflanzer, Dario Cecchini, Sam Cacace, Veljko Dubljević

TL;DR
This study explores how people, especially philosophers, make moral judgments in everyday traffic situations using the ADC model, showing how agent, deed, and consequences influence these judgments.
Contribution
The study empirically validates the ADC model's applicability to low-stakes traffic scenarios and its relevance for autonomous vehicle ethics.
Findings
Each component of the ADC model significantly influences moral judgment in traffic scenarios.
Positive valences in agents, deeds, and consequences lead to greater moral acceptability.
No moderating effects of moral preference (deontological, utilitarian, virtue ethics) were observed.
Abstract
In recent years, the ethical implications of traffic decision-making, particularly in the context of autonomous vehicles (AVs), have garnered significant attention. While much of the existing research has focused on high-stakes moral dilemmas, such as those exemplified by the trolley problem, everyday traffic situations—characterized by mundane, low-stakes decisions—remain underexplored. This study addresses this gap by empirically investigating the applicability of the Agent-Deed-Consequences (ADC) model in the moral judgment of low-stakes traffic scenarios. Using a vignette approach, we surveyed professional philosophers to examine how their moral judgments are influenced by the character of the driver (Agent), their adherence to traffic rules (Deed), and the outcomes of their actions (Consequences). Our findings support the primary hypothesis that each component of the ADC model…
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Taxonomy
TopicsPsychology of Moral and Emotional Judgment · Ethics in Business and Education · Experimental Behavioral Economics Studies
