Hosting eSports events: the quality-response-behavioural intentions relationship of eSports fans

TL;DR

This study explores how the physical environment of eSports events affects fans' emotions and their future actions like returning or recommending the event.

Contribution

The study applies the S-O-R model to eSports, revealing how environment quality influences fan behavior through emotional responses.

Findings

Physical environment quality positively affects fans' affective responses.

Affective responses lead to higher revisit and word-of-mouth intentions.

Service quality is critical for creating emotional and behavioral value in eSports events.

Abstract

The current study aims to explore how the physical environment of eSports events can influence fan affective responses and their future behavioural intentions. Following the Stimulus-Organism-Response (S-O-R) model, affective response (pleasure) is conceptualized as the organism (mediator) between the physical environment (stimulus) and behavioural intentions (response).

The dependent variables were revisit intention and word-of mouth, while demographic factors including age, education level, nationality, and event attendance to describe the sample and examine their potential influence. Data collection was carried out at a “Lisboa Games Week” event (n = 328) by using a self-administered questionnaire. A Confirmatory Factor Analysis analysed the psychometric properties of the constructs and a subsequent Structural Equation Modelling examined the substantive hypotheses tested.

Results indicate that the physical environment quality positively influences the affective responses of fans, which motivates them to follow eSports events. Furthermore, fans affectively attached to an eSports event are more intent on revisiting it and making word-of-mouth recommendations about it.

A high standard service quality is a critical issue for event managers, marketeers, and publishers due to its impact on the behavioural and affective value creation towards the event.

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