# Exploring the Acceptability of the STOP Method for Addressing Weight Loss Misinformation on Social Media: An Interview Study

## TL;DR

This study explores how well a new video-based method called STOP is accepted by adults for identifying weight loss misinformation on social media.

## Contribution

The paper introduces and evaluates the STOP method, a novel mnemonic approach to help users navigate weight-related misinformation online.

## Key findings

- Participants found the STOP method accessible and would recommend it to others.
- The videos effectively introduced the STOP method and its application.
- Minor suggestions were made for improving clarity, visual appeal, and engagement.

## Abstract

Adults attempting weight loss often seek information online, though high prevalence of health misinformation. We aimed to gather feedback on a novel video‐based approach to support adults in navigating weight‐related misinformation online.

We developed three brief videos presenting our novel mnemonic approach, the STOP method: Is someone trying to Sell you something? Does it sound Too good to be true? Is it Out of step with messages from trusted sources? Does it focus on fast Progress? Adults with BMI ≥ 25 kg/m2 interested in weight management strategies provided feedback on the videos via semi‐structured interviews. Interviews were transcribed verbatim and analyzed using an emerging theme approach.

Participants (N = 14) were 64.3% female, 57.1% non‐Hispanic white, with a mean age of 44.6 ± 18.0 years and BMI 31.5 ± 4.3 kg/m2. Interviews revealed several themes. Participants found the STOP method to be accessible and would recommend it to others. They felt the videos effectively introduced the STOP method and its application and had minor suggestions for improved clarity and suggestions regarding visual appeal and ways to promote video engagement.

The STOP method was acceptable and the brief videos were well‐received; the results will direct video refinement and further testing.