# The Influence of Popular Media on Public Interest in Red-Light Therapy: Longitudinal Trend Analysis

## TL;DR

TikTok has boosted public interest in red-light therapy more than traditional skincare, showing how social media shapes health trends.

## Contribution

Demonstrates the significant impact of TikTok on public interest in red-light therapy compared to traditional treatments.

## Key findings

- TikTok increased public interest in red-light therapy significantly.
- Interest in red-light therapy surpassed that of traditional skin care treatments.
- Social media plays a powerful role in shaping healthcare trends.

## Abstract

TikTok’s influence has significantly increased public interest in red-light therapy, surpassing that for traditional skin care treatments; this highlights the powerful role of social media in shaping health care trends and underscores the need for health care providers to stay informed about viral social media trends on treatment.