# The mediating role of loneliness in the effect of social media addiction on aesthetic procedures in women

## TL;DR

This study explores how loneliness influences the link between social media addiction and aesthetic procedures in women.

## Contribution

The study identifies loneliness as a mediator in the relationship between social media addiction and aesthetic behavior in women.

## Key findings

- Social media addiction and loneliness both positively affect the perception of aesthetic procedures.
- Loneliness has a low-level mediating effect on the relationship between social media addiction and aesthetic behavior.
- Strong positive correlations were found between social media addiction, loneliness, and aesthetic perception scores.

## Abstract

The aim of this study was to determine the mediating role of loneliness in the effect of women's social media addiction on aesthetic procedure behavior.

The study was carried out with a total of 1,166 women. The data were evaluated by correlation and SPSS PROCESS macro 4 regression analysis with the Introductory Information Form, Social Media Addiction Scale-Adult Form, Social Media and Changing Perception of Aesthetic Procedures in Society Scale, and Ruls-6 Loneliness Scale.

When the mediating role of loneliness was examined in the effect of social media addiction on having aesthetic procedures, it was determined that both social media addiction (β=0.481) and loneliness (β=0.075) significantly positively affected the perception of having social media aesthetic procedures. A positive relationship was determined between Social Media Addiction Scale-Adult Form, Social Media and Changing Perception of Aesthetic Procedures in Society Scale total score, sub-factor mean scores, and Ruls-6 Loneliness total scores (p<0.001).

It was found that loneliness had a low-level effect on the effect of social media addiction on aesthetic behavior.