# Enhancing medication literacy through a telepharmacy call center in Israel: consultation overview and patient satisfaction

## TL;DR

A telepharmacy call center in Israel improved medication understanding and patient satisfaction, especially among older adults.

## Contribution

The study introduces a national telepharmacy call center in Israel to address pharmacist shortages and improve medication literacy.

## Key findings

- 89% of telepharmacy inquiries were clinical, focusing on drug interactions, usage, and side effects.
- Patient satisfaction was high, with 93.5% satisfied with responses and an overall service rating of 8.9 out of 10.
- The majority of users were elderly (65–85 years), indicating the service's importance for this demographic.

## Abstract

Telepharmacy, the use of telecommunications technology to facilitate pharmacy services, has emerged as an integral component of telehealth, particularly during the COVID-19 pandemic. In Israel, the shortage of pharmacists nationwide has led to longer wait times and reduced consultation opportunities at community pharmacies. In response, the Pharmaceutical Society of Israel (PSI) established a telepharmacy call center to provide free pharmaceutical consultations to the public. This study aimed to describe the framework of this center, the types of pharmaceutical consultations and patient satisfaction with the service.

This cross-sectional observational study analyzed unidentified data from 1,542 ambulatory patient inquiries to the PSI telepharmacy call center between October 2022 and June 2023. The consultations were categorized into clinical, logistical, and patient rights-related inquiries. A satisfaction survey was conducted among a representative sample of callers.

The majority of inquiries (93.3%) were received via telephone, with the 65–85 age group accounting for 38.4% of callers. A small proportion of inquiries were submitted via email, either exclusively or in combination with a telephone communication. Clinical inquiries comprised 89% of the total, with the most common topics being drug interactions (26.7%), general drug usage guidance (17.8%), and inquiries about drug side effects (16.4%). The patient satisfaction survey revealed that 87% of respondents strongly agreed that the pharmacists demonstrated empathy and attentiveness, and 93.5% were satisfied with the responses provided. The overall service rating was 8.9 out of 10, and 94.1% of respondents were willing to recommend the call center to others.

This study highlights the value and feasibility of operating a national telepharmacy call center in Israel, addressing the diverse pharmaceutical needs of the public, particularly the elderly population. The high satisfaction levels among callers underscore the potential for such initiatives to enhance access to comprehensive pharmaceutical consultation and improve medication management.

The online version contains supplementary material available at 10.1186/s13584-025-00686-4.