# Promoting physical activity among community-dwelling seniors living in a Francophone rural area in New Brunswick: a pre-implementation qualitative study

## TL;DR

This study explores the needs and barriers of Francophone seniors in rural New Brunswick to design effective physical activity programs.

## Contribution

The study provides a co-created qualitative framework to understand rural seniors' perspectives on physical activity.

## Key findings

- Four major themes emerged: challenges, motivators, program design, and recruitment strategies.
- Key barriers include personal issues, geographic obstacles, and cultural trends.
- Co-designing programs enhances community engagement and understanding of local needs.

## Abstract

This study aimed to gather an in-depth understanding of Francophone community-dwelling seniors’ needs and expectations regarding physical activity to inform the design and implementation of a community-based program in a rural area in New Brunswick.

Using the socioecological model, a qualitative design was co-created and an interview guide co-developed to collect data from 24 participants, including two focus groups and 13 individual interviews. Content analyses were carried out to categorize and conceptualize the data into main and subthemes.

Four major themes emerged, including the presence of challenges and barriers (community and environmental obstacles, personal challenges, and social or cultural challenges), motivators and incentives (demographics, understanding the benefits of the program, sense of belonging, and preferred physical activities), designing program infrastructure (How, What, Where, time of offer, evaluation of capabilities, feelings of familiarity), and strategies to improve recruitment and retention (what would best allow participants to join and remain in the program). The findings of this study highlighted the key challenges community-dwelling seniors living in a rural area face in participating in physical activity programs (i.e., personal issues, geographic aspects, the importance of physical capacities, and cultural trends).

While codesigning physical activity programs for community-dwelling seniors living in rural areas is time-consuming, it allows for a better understanding of the social and organizational assets and challenges of the target community. It also strategically contributes to managers’ ownership and community engagement of/for the program to support its implementation and promotion.