# Missed opportunities: Public health messaging in media coverage of drug seizures

## TL;DR

Media coverage of drug seizures rarely includes public health messages or treatment resources, missing a chance to help prevent drug-related harm.

## Contribution

The study reveals a significant gap in public health messaging within media reports on drug seizures.

## Key findings

- Only 1% of 211 articles mentioned substance use treatment or public health resources.
- Just one article provided actionable links to treatment resources.
- Media coverage focuses on enforcement rather than public health solutions.

## Abstract

To examine mainstream media coverage of drug seizures and identify trends in messaging on substance use treatment and other public health responses.

We compiled news reports published January 2022–May 2024 on drug seizures in the United States.

We extracted information on incident trends (including geography, drugs and other items seized, agencies involved, and mentions of substance use treatment-related resources).

Only three of 211 articles (1 %) had any mention of substance use treatment or other public health-related resources. Of those three articles, only one provided actionable information linking to resources.

Drug seizure-related media coverage is a missed opportunity to prevent drug-related harms. The lack of public health messaging in drug seizure-related media coverage should be rectified by refocusing coverage away from drug enforcement narratives and instead provide guidance towards evidence-based resources and services.