# Knowledge and Perceptions of Dermatological Aesthetic Treatments Among Saudi Adults: A Cross-Sectional Study

## TL;DR

This study explores how much Saudi adults know about and perceive cosmetic skin treatments, finding moderate awareness but significant misconceptions and safety concerns.

## Contribution

The study provides the first comprehensive assessment of knowledge and perceptions of dermatological aesthetic treatments among Saudi adults.

## Key findings

- Awareness of Botox was high, but knowledge of other treatments like chemical peels was lower.
- Many participants were unaware of the risks associated with laser treatments.
- Social media influencers significantly impacted participants' perceptions of aesthetic treatments.

## Abstract

Background: Dermatological aesthetic treatments, such as Botox, dermal fillers, chemical peels, and laser therapies, have gained popularity around the world. In Saudi Arabia, where beauty standards are of significant cultural importance, demand for these treatments is on the rise. However, there is limited research on the general public’s knowledge and perceptions of these procedures. Understanding these factors is crucial for informed decision-making, public health education, and improving access to safe, effective treatments.

Methods: This cross-sectional study assessed the knowledge and perceptions of dermatological aesthetic treatments among 500 Saudi adults aged 18. Participants were recruited using stratified random sampling to ensure diverse representation across age groups, genders, and educational levels. A structured, self-administered questionnaire was developed based on literature review and expert input. It included sections on demographics, knowledge of treatments, perceptions of treatment safety, barriers, and influencing factors. Data were collected via online and paper-based surveys and analyzed using SPSS software (IBM Corp., Armonk, NY).

Results: Of the 500 participants, 53% (n = 265) were female, and the majority (53%, n = 265) were aged 25-44. Awareness of Botox was relatively high (55%, n = 275), but knowledge of other treatments, such as chemical peels (42%, n = 210), was lower. A significant proportion (46%, n = 230) were unaware of potential risks associated with laser treatments. Regarding safety, 56% (n = 280) of participants felt aesthetic treatments were safe when performed by qualified professionals, but 26% (n = 130) considered them inherently risky. Key barriers included safety concerns (33%, n = 165), cost (30%, n = 150), and social stigma (18%, n = 90). Social media influencers had a notable impact, with 44% (n = 220) of participants indicating they were significantly influenced by them. Future treatment intentions were higher among women (45.2%, n = 120) than men (29.8%, n = 60), and 71.3% (n = 355) of those with prior treatment experience were open to additional procedures.

Conclusion: While knowledge of dermatological aesthetic treatments is moderate among Saudi adults, significant misconceptions exist, particularly regarding treatment risks. Perceptions of safety are divided, with many participants expressing concerns about potential risks, costs, and social stigma. Social media plays a significant role in shaping public perceptions.