Product feature and lifespan as a quality indicator for inducing eco-friendly furniture purchase

TL;DR

This study explores how product quality, environmental concerns, and social norms influence consumers' decisions to buy eco-friendly furniture.

Contribution

The study identifies product features and lifespan as key dimensions of product quality for eco-friendly furniture.

Findings

Product features and lifespan are crucial components of product quality.

Product quality directly impacts positive attitudes and purchase intentions toward engineered wood furniture.

Environmental concerns and subjective norms interact with product quality to influence consumer adoption of eco-friendly furniture.

Abstract

Limited understanding exists of the underlying mechanisms triggering consumers' decisions to purchase Engineered Wood Furniture (EWF), particularly regarding product quality (PQ), which has typically been viewed as a unidimensional construct, neglecting its multidimensional nature. This study, therefore, captures the dimensions of PQ and identifies how environmental concerns and subjective norms interact with PQ to stimulate consumers' adoption of EWF. Analyzing data from 390 respondents, the study confirms that product features and lifespan are crucial components of PQ, directly and indirectly impacting positive attitudes and purchase intentions toward EWF. Moreover, the moderation and moderated mediation results manifested the criticality of subjective norms and environmental concerns in eliciting greater favorable attitudes and purchase intentions toward EWF based on PQ. Drawing on these theoretical contributions, the study suggests leveraging the environmental benefits of EWF in promotional activities and leveraging subjective norms through social endorsements and online communities to encourage consumers’ adoption of EWF.

•Product features and lifespan are crucial components of PQ.•PQ directly impacts positive attitudes and purchase intentions toward EWF.•PQ interacts with EC and SN to stimulate consumers' adoption of EWF.•Marketers may leverage the environmental benefits of EWF in promotional activities.

Product features and lifespan are crucial components of PQ.

PQ directly impacts positive attitudes and purchase intentions toward EWF.

PQ interacts with EC and SN to stimulate consumers' adoption of EWF.

Marketers may leverage the environmental benefits of EWF in promotional activities.

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