# A Google Trends Analysis of Search Interest for Tender-Headedness and Scalp-Related Concerns

## TL;DR

This study used Google Trends to show rising interest in scalp concerns, especially tender-headedness in Black hair culture, from 2013 to 2022.

## Contribution

The study highlights the growing search interest in culturally specific scalp issues, offering insights for culturally relevant dermatological care.

## Key findings

- Google searches for scalp-related concerns, including tender-headedness, have increased over the past decade.
- Interest in tender-headedness is particularly notable within Black hair culture.
- The findings suggest a need for dermatologists to adopt culturally relevant communication strategies.

## Abstract

In this Google Trends cross-sectional analysis, we aimed to understand the popularity of tender-headedness by analyzing related Google search queries from January 2013 to December 2022. Since 2013, Google searches on scalp-related concerns, especially those regarding tender-headedness in Black hair culture, have increased, thus uncovering an opportunity for dermatologists to utilize culturally relevant language to address scalp concerns in patients with Afro-textured hair.