# Videos engaging in conspiracy theories: Promoting or refuting foreign-pseudohistory on the video-sharing website (Bilibili)

**Authors:** Yi Zhu, Yichao Wang, Siyuan Ma

PMC · DOI: 10.1371/journal.pone.0318986 · PLOS ONE · 2025-02-18

## TL;DR

This study examines how conspiracy theories about foreign history are presented on Bilibili, finding that opposing videos are more popular but supporting ones come from a small group of creators.

## Contribution

The study provides new insights into the dynamics of foreign pseudohistory content creation and audience engagement on Chinese video platforms.

## Key findings

- Opposing foreign pseudohistory videos attract more viewers and comments than supporting ones.
- Supporting videos are created by a smaller group of core creators but still gain significant attention.
- Three themes emerged: fabrication claims, anti-Western-centrism promotion, and refutation with historical enlightenment.

## Abstract

Foreign pseudohistory, as one format of conspiracy theories, is an unverified discourse explicitly stating that a culture, civilization, or achievement outside one’s homeland country did not exist, does not have historical continuity, or was plagiarized from this homeland country. The current study analyzed 302 videos about foreign pseudohistory from a popular Chinese video-sharing website (Bilibili) and found 213 videos supporting foreign pseudohistory and 89 videos opposing foreign pseudohistory. Videos opposing foreign pseudohistory attract more viewers and comments than videos supporting foreign pseudohistory, but the latter videos are posted by a smaller group of core creators and also attract considerable numbers of views. The inductive thematic analysis identified three major themes from these videos, including: 1) how foreign civilizations and history were based on fabrication and plagiarism; 2) promoting foreign pseudohistory as a way to fight against Western-centrism; and 3) refuting and mocking foreign pseudohistory and enlightening the public about the real history. The implications of this study were discussed

## Full-text entities

- **Diseases:** panics (MESH:D016584), COVID-19 (MESH:D000086382)
- **Species:** Homo sapiens (human, species) [taxon 9606]

## Full text

_Full body text omitted from this summary view._ Fetch the complete paper as Markdown: https://tomesphere.com/paper/PMC11835251/full.md

## Figures

1 figure with captions in the complete paper: https://tomesphere.com/paper/PMC11835251/full.md

## References

58 references — full list in the complete paper: https://tomesphere.com/paper/PMC11835251/full.md

---
Source: https://tomesphere.com/paper/PMC11835251