Influence of Complexity and Gestalt Principles on Aesthetic Preferences for Building Façades: An Eye Tracking Study
Dilara Beder, Matthew Pelowski, Çağrı Imamoğlu

TL;DR
This study uses eye tracking to show how Gestalt principles and complexity affect how people perceive the aesthetics of building façades.
Contribution
The study empirically links Gestalt principles and complexity levels to aesthetic preferences and eye movement patterns in architectural design.
Findings
Higher complexity levels led to lower aesthetic ratings and more eye fixations.
Proximity-based designs were rated more aesthetically and required less visual effort.
Similarity-based designs received lower ratings and longer fixation durations.
Abstract
Buildings are an integral part of our physical environment and have aesthetic significance with respect to the organizational integrity of architectural elements. While Gestalt principles are essential in design education, their relationship with architectural features remains understudied. The present study explored how Gestalt principles and complexity levels influence evaluations of building façades through the use of questionnaires and eye tracking. Twenty-four two-dimensional black and white façade drawings, manipulated using selected Gestalt principles (similarity and proximity) to achieve different levels of complexity (low, medium & high), were presented to 79 participants. The results suggested a negative linear relationship between aesthetic ratings and complexity levels across selected Gestalt principles. In addition, as expected, participants had the highest number of…
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Taxonomy
TopicsPhysical Education and Training Studies · Sports Science and Education · Winter Sports Injuries and Performance
