# An apparent motion color illusion

## TL;DR

This paper describes a new color illusion where alternating colored disks appear different even though their colors are the same.

## Contribution

The paper introduces a novel color illusion linked to apparent motion between alternating displays.

## Key findings

- Alternating displays with identical colors appear visually different.
- Apparent motion of the disks influences perceived color differences.
- The illusion suggests motion modulates color perception.

## Abstract

We introduce a new illusory color phenomenon. The illusion is evoked by two alternating displays comprising various colored disks. Although the colors in the alternating displays are the same, the color appearance of the two displays are quite different. We suggest that apparent motion of the disks modulates the color percepts.