Understanding patterns of accumulation: Improving forecast-based decisions via nudging
Hatice Zülal Boz-Yılmaz, Aysecan Boduroglu

TL;DR
This study shows that asking people to forecast trends in data graphs improves their ability to make accurate decisions about how those trends will grow over time.
Contribution
A novel nudge technique is introduced that improves accumulation-based reasoning by prompting forecasts before decision-making.
Findings
Forecasting about near-term trends improved decision accuracy for accumulation patterns.
Reading values on graphs without forecasting did not improve decision accuracy.
Incorrect decisions were often influenced by prior knowledge or early-phase focus in graphs.
Abstract
In this study we investigated challenges associated with comprehension of graphical patterns of accumulation (Experiment 1) and how to improve accumulation-based reasoning via nudging (Experiment 2). On each trial participants were presented with two separate graphs, each depicting a linear, saturating, or exponential data trajectory. They were then asked to make a binary decision based on their forecasts of how these trends would evolve. Correct responses were associated with a focus on the rate of increase in graphs; incorrect responses were driven by prior knowledge and beliefs regarding the context and/or selective attention towards the early phases of the line trajectories. To encourage participants to think more critically and accurately about the presented data, in Experiment 2, participants completed a nudge phase: they either made a forecast about a near horizon or read…
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Taxonomy
TopicsData Visualization and Analytics · Complex Systems and Decision Making · Decision-Making and Behavioral Economics
