Data-driven sales optimization with regression and chaotic pattern search
Sandhya Rani Gaddam, Sarada Jayan, Pentakota Ravi, Bilal Alatas

TL;DR
This paper presents a data-driven approach to optimize sales by predicting the best time to convert leads into customers using a novel algorithm.
Contribution
The novel Hybrid Chaotic Pattern Search Algorithm (HCPSA) is introduced to determine optimal conversion timelines for sales leads.
Findings
Patterns in lead data were used to predict the next activity for qualified leads.
HCPSA identified the optimal number of days required to convert leads into customers.
The approach helps prioritize leads and improve sales conversion efficiency.
Abstract
Lead generation is the process of gaining potential customers’ interest to increase future sales, and it is an essential part of many businesses’ (amusement parks, theme parks, clubs, etc.) sales processes as their membership is more expensive. The main objective of these businesses is to increase the count of customers. By generating sales leads, a club/park can find leads who have already expressed interest in its products and services and access their audience potential, allowing them to focus on future marketing and sales efforts on those leads that are more likely to convert. The current work focuses on how to convert a lead to a customer in optimum number of days. We collect two kinds of data: customer data and lead generation data. The customer data consists of all the leads who have taken the membership, and the lead generation data consists of all current leads. The details of…
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Taxonomy
TopicsDutch Social and Cultural Studies · Educational Assessment and Improvement · Mathematics Education and Teaching Techniques
